What are UTM tags/parameters? Utm tags are url parameters which help Google Analytics understand origin of the session. There are five UTM tags which communicate with Google Analytics to provide information about origin of session. Campaign managers and marketers useContinue reading… How to Use UTM Tags – Meaning Of UTM Tags
There are 5 UTM tracking parameters(utm_source, utm_medium, utm_campaign, utm_content, utm_term) which most of us use regularly. While it’s easy to figure out what source , medium etc stands for; ever wondered what UTM stands for? UTM stands for Urchin TrackingContinue reading… Google Analytics Tip of the day – What UTM stands for?