Google Analytics Tip of the day – What UTM stands for?

There are 5 UTM tracking parameters(utm_source, utm_medium, utm_campaign, utm_content, utm_term) which most of us use regularly. While it’s easy to figure out what source , medium etc stands for; ever wondered what UTM stands for? UTM stands for Urchin TrackingContinue reading… Google Analytics Tip of the day – What UTM stands for?