Google Analytics Data Retention Settings

Google Analytics has launched Data retention settings in May 2018 which seem to be part of GDPR readiness

I am sure you have several questions about data retention settings like.

  • Should you change Data Retention Settings?
  • How long should you retain your data?
  • What is “Reset on new activity”
  • When will Google Analytics data retention settings come into effect?

Get answers to all these questions with this video tutorial explaining Google Analytics Data retention Settings.


Help center article on Google Analytics Data Retention



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AuthorNIkhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics. Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.

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