Google Analytics Calculated Metrics Decoded With Real Life Example


With Google Analytics Calculated Metrics you can create 5 metrics which are relevant to your business but are not covered in Google Analytics. Although this functionality still leaves a lot to be desired if you compare it to Google Data Studio Calculated Metrics but its a great start. Find out Google Data Studio Calculated Metrics and more tips.

Some examples of Google Analytics Calculated Metrics are

  • Cost per Session = Cost / Session
  • Non bounce sessions = Sessions / Bounces
  • Avg User duration = Session duration / Users
  • Cost per non bounce sessions = Cost / (Sessions-bounces)

Here is a video about how you can use Google Analytics Calculated Metrics to save time and improve productivity.


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AuthorNIkhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics. Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.

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