With Google Analytics Calculated Metrics you can create 5 metrics which are relevant to your business but are not covered in Google Analytics. Although this functionality still leaves a lot to be desired if you compare it to Google Data Studio Calculated Metrics but its a great start. Find out Google Data Studio Calculated Metrics and more tips.
Some examples of Google Analytics Calculated Metrics are
- Cost per Session = Cost / Session
- Non bounce sessions = Sessions / Bounces
- Avg User duration = Session duration / Users
- Cost per non bounce sessions = Cost / (Sessions-bounces)
Here is a video about how you can use Google Analytics Calculated Metrics to save time and improve productivity.