Auto Funnel for Google Analytics Goals

Did you create a goal and forgot to create funnel?

Did you miss a possible step of funnel?

Are you not sure of paths users will take to compelte the goal?


There is one simple answer to all of these questions in Google Analytics, if you navigate to Conversions >> Goals >> Reverse Goal Path and select the goal in question, this will give you all paths that users have navigated through to complete the goal in question during reporting period.

This report will not only help you in creating your funnel if you are not sure of possible paths, but also it will help you in providing you historical data if you have missed creating funnel.

Although this report does not provide the graphical funnel interface and drop-ofs but is great alternative to look for historical data in absense of funnel.

Reverse Goal Funnels

The example screenshot show above is from Google Analytics Demo account.


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AuthorNIkhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics. Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.

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