Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics.
Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.
Segments in Google Analytics is a powerful tool which helps you limit your data to set of users or sessions which meet your criteria. Google Analytics interface provides you with several segments which are prebuilt and are called system pluginsContinue reading… 12 Ready To Use Google Analytics Segments
With Google Analytics you can build 3 types of custom reports. Explorer reports Flat table reports Map Overlay With Google Analytics Premium you get additional report type as funnel reports. This video explains Google Analytics report type and how toContinue reading… Google Analytics Custom Reports – Explorer