Google Analytics Data Retention Settings

Google Analytics has launched Data retention settings in May 2018 which seem to be part of GDPR readiness

I am sure you have several questions about data retention settings like.

  • Should you change Data Retention Settings?
  • How long should you retain your data?
  • What is “Reset on new activity”
  • When will Google Analytics data retention settings come into effect?

Get answers to all these questions with this video tutorial explaining Google Analytics Data retention Settings.


Help center article on Google Analytics Data Retention



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