Or statements using Regular Expressions – Google Analytics

I have no idea why this strange looking mixture of special characters(referred as Metacharacters) is called regular expressions, quite honestly they look very ….. Irregular. Any way if you Google Analytics is your trade then regular expressions can save youContinue reading… Or statements using Regular Expressions – Google Analytics

Universal Analytics Cross Platform Tracking for Non Browser Based Devices.

Let me start by wishing a merry christmas to everyone.  And although subject of this post is actually not in any way related to festive spirit I hope you find it interesting. Last year when I 1st came across ground breakingContinue reading… Universal Analytics Cross Platform Tracking for Non Browser Based Devices.

Understanding Sessions, Users, New visitors and Returning visitors in Google / Universal Analytics.

One of the most basic but most important logic of Google Universal Analytics is to understand how these  base metrics are defined. All other advanced metrics are in some way or other are dependent on these  metrics and If youContinue reading… Understanding Sessions, Users, New visitors and Returning visitors in Google / Universal Analytics.

Understanding Attribution Modelling in Google Universal Analytics:

Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.Wikipedia This is perfect definition of attribution especially in eraContinue reading… Understanding Attribution Modelling in Google Universal Analytics:

Customizing Channel Grouping Universal Analytics:

Channel Grouping Google Analytics: By default basic installation of your google analytics will give you channel groups which are defined below along with definition of each channel. Direct: Source exactly matches Direct AND Medium exactly matches (not set) OR MediumContinue reading… Customizing Channel Grouping Universal Analytics: