Google Analytics Tip of the day – Customizing Session and Campaign Attribution

Google Analytics by default starts a new session after 30 minutes of inactivity, but your experience says its too much or too less. Can you change it? Sure you can. Navigate to Admin >> Property >> Tracking info >> SessionContinue reading… Google Analytics Tip of the day – Customizing Session and Campaign Attribution

Google Analytics Tip of the day – Stopping Scheduled Reports

I just love feature of scheduling reports in Google Analytics but sometimes after a getting report in my mailbox a few times you either don’t want it any more or sometimes it becomes irrelevant with changing business metrics. But GAContinue reading… Google Analytics Tip of the day – Stopping Scheduled Reports

Google Analytics Tip of the day – Lifetime Value Only For Apps

User acquisition and Life time user value are probably 2 most talked topics in analytics world at the moment. Google Analytics has pretty cool report for tracking life time value of user and not only for revenue but also forContinue reading… Google Analytics Tip of the day – Lifetime Value Only For Apps

Google Analytics Tip of the day – Week Starting on Monday

Weekly reporting integral part of every job function and if you use custom reporting in GA you must have realized that default week in GA starts on Sunday while there are several organisations which follow a different convention of weekContinue reading… Google Analytics Tip of the day – Week Starting on Monday

Google Analytics Tip of the day – Attribution Model Comparison

In an omnichannel and omni-device world its practically impossible to attribute user actions to a particular marketing channel. Ever wonder which channel is working best as introducing channel and which is working best as conversion channel? Find out more atContinue reading… Google Analytics Tip of the day – Attribution Model Comparison

Google Analytics Tip of the day – What UTM stands for?

There are 5 UTM tracking parameters(utm_source, utm_medium, utm_campaign, utm_content, utm_term) which most of us use regularly. While it’s easy to figure out what source , medium etc stands for; ever wondered what UTM stands for? UTM stands for Urchin TrackingContinue reading… Google Analytics Tip of the day – What UTM stands for?