Google Analytics Tip of the day – Attribution Model Comparison

In an omnichannel and omni-device world its practically impossible to attribute user actions to a particular marketing channel. Ever wonder which channel is working best as introducing channel and which is working best as conversion channel? Find out more atContinue reading… Google Analytics Tip of the day – Attribution Model Comparison

Understanding Attribution Modelling in Google Universal Analytics:

Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.Wikipedia This is perfect definition of attribution especially in eraContinue reading… Understanding Attribution Modelling in Google Universal Analytics: