Few years ago I was training a group of analysts on Google Analytics and when moved to topic of regular expressions one of the trainees casually mentioned that those strange symbols looked very irregular to be called regular expressions. WhatContinue reading… Google Analytics Regular Expression Examples
In an omnichannel and omni-device world its practically impossible to attribute user actions to a particular marketing channel. Ever wonder which channel is working best as introducing channel and which is working best as conversion channel? Find out more atContinue reading… Google Analytics Tip of the day – Attribution Model Comparison
An hourly heatmap report which is available on Google Analytics Android App is such a cool report, it gives a birds eye view for what time of the week your website is getting most visits. Really miss this report in desktopContinue reading… Google Analytics Tip of the day – Hourly Heatmap Series
Google Analytics Benchmarking allows you to compare important metrics for your website against other sites who have enabled benchmarking data collection. You can chose with what type of websites you want to be compared based on “Industry vertical”, “Country” &Continue reading… Google Analytics Tip of the day – Comparison With Similar Websites
Google Analytics Bulk URL Builder Spreadsheet Add-on is 1st tool published by me and hope it helps marketers in saving their time and effort. Install Add-On from chrome store Why? I have used several URL builders and the it alwaysContinue reading… Google Analytics Bulk URL Builder Spreadsheet Add-on
This Morning I noticed a new top menu design and Google Analytics logo on interface. Looks cool It Seems to be updated only for selective accounts as my other account still shows old logo and top menu.
There are 5 UTM tracking parameters(utm_source, utm_medium, utm_campaign, utm_content, utm_term) which most of us use regularly. While it’s easy to figure out what source , medium etc stands for; ever wondered what UTM stands for? UTM stands for Urchin TrackingContinue reading… Google Analytics Tip of the day – What UTM stands for?
This Dashboard is birds eye view of seasonal changes to traffic and conversion rates. Seasons traditionally are referred to as time period consisting a few months but this report also shows trends for Day of the Week, Day of theContinue reading… Google Analytics Tip of the day – Seasonality Dashboard
Sorting can be tricky and can throw up pretty irrelevant or useless numbers> E.g. when you sort a source / medium report with descending order of Bounce rate top values may show 100% bounce rate sources which very view sessions whichContinue reading… Google Analytics Tip of the day – Better way to Sort
Navigating Google Analytics interface is made super easy by multiple ways to load reports and navigate between the same. Very few people realize that if you are drilling fown in to one dimension you can use Breadcrumbs to navigate backContinue reading… Google Analytics Tip of the day – Breadcrumbs in Google Analytics