Inside Google Analytics User explorer


What is it?

Google analytics finally launched user explorer based on anonymous client ids. As the name suggests it lets you explore activities at user level for your website or app. But before we dive deeper lets 1st understand the concept of user from perspective of Google Analytics. This feature visualizes user journey of every user on your website / App with appealing graphical interface.


Google Analytics Chart Types

One of my favorite quotes about data visualization is..

Numbers have an important story to tell. They rely on you to give them a clear and convincing voice. Stephen Few

One of the most effective ways of giving clear and convincing voice to data is by visualizing data in a way that shows insights rather than data itself.
In this article I am going to discuss data visualization opportunities available in Google Analytics.


Happy Hour Deals

Deals hanging over the head,

Cashbacks on bills to be paid,

Discounts on right adding to my plight

Coupons to my left and loyalty points amassed are kept

Lowest prices and free shipping

Dude my head is almost spinning

I crunch the numbers while my credt card enjoys

God I need to freedom from free so I look for happy hour deal


Google Universal Analytics - Calculated Metrics

This cool and much awaited feature is finally here for Google Analytics, calculated metrics is a feature which will save you time and effort to download reports and perform spreadsheet jugglery for metrics which are not predefined in Google Analytics.  These metrics most of the time are metrics which are not common across all organizations but are specific and important to each individual organization.  In a way you can term this as 1st step towards personalizing Google Analytics. 


Analytics and Smiles...

A picture is worth a thousand words and a smile is worth a dozen Frowns...

I have been looking at numbers every day for last 10 years, every click, every visit and every event was always a number, anonymous data point. One fine day I was invited to talk in front of an audience of aspiring digital analysts and I started thinking if I can actually show something to these aspiring minds which can be beyond just career opportunities and numbers.


Or statements using Regular Expressions – Google Analytics

I have no idea why this strange looking mixture of special characters(referred as Metacharacters) is called regular expressions, quite honestly they look very ….. Irregular.

Any way if you Google Analytics is your trade then regular expressions can save you a ton of time and effort. You can use regular expressions in Segements , Report Filters, View Filters. What you can achieve with regular expressions can also be achieved with hard work and spreadsheets. But I am not a hard working guy so I kinda like regular expressions, which saves me effort.


Google Analytics Postback URLs

Google-Analytics-iconMost widely used web analytics tool finally seems to be making some notable inroads in to App eco-system. Well it has come almost like after thought but better late than never.
Yesterday I noticed a new menu under Admin>Property Called “Postbacks” for those who are already part of App marketing eco-system I don’t think I need to elaborate more.


Web Analytics: Correlation, Causation & Linking Variables

Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations. – Wikipedia

Okay that’s a lot of tasks, but as a web analyst 90% of the time I am asked for reports about cause and effect relationship These reports usually consist of Explanatory and Response Variables. For example number of goal conversions by source. In this case Number of conversions is Response variable and source is explanatory variable, in simple terms cause and effect relationship.

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