Why AdWords shows X conversions for a campaign and Analytics shows Y?
Why Facebook shows X conversions for a campaign and Analytics shows Y?
I have heard these type of questions more times than I have “Good Morning”
It’s a nightmare for analysts when two tracking systems report different metrics for same dimension and the nightmare gets even scarier with app analytics. Because often behavior analytics tools like google analytics are not enough to track app install sources and mobile measurement platforms like Apsalar, Apsflyer, Tune, etc. are used to track AppInstalls.