Google Analytics Session Quality | Understand | Use | Decode

Google Analytics continues to find ways to make it easy for users without marketing or analytics experience to understand data and help them automate marketing campaigns. As part of this exercise Google Analytics recently launched Session quality (Beta) metric, this metric helps users in understanding quality of the traffic without diving deep into data and also enables them to use build user cohorts for remarketing campaigns.

In this article we are going to understand how this metric can be used and also we will try to decode the formula of this metric.

 

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