AdWords SiteLinks Reporting in Google Analyics

With Launch of Analyics 360 Suite Google seems to be integrating all Google platforms ever so more seamlessly and as part of same process I just noticed Sitelinks reporting in Google Analytics. Now I wonder why wasn't it there all this time :)

 

This quite simple feature shows basic  Adwords metrics  Clicks , Cost, CPC , etc along with on site metrics like sessions, conversion rate etc. The report also shows sitelinkID as shown in screenshot below. 

Although this is nice feature, I feel an equivalent of AdWords segment "Click type" which shows AdWords Metrics against which part of the ad (headline or one of the extensions) was clicked would have been even more cool.  Currently advertisers can analyse click type segment in AdWords and compare AdWords metrics against part of the ad and it will be great if the same can me compared for on site metrics as well.

Click type report in AdWords

click type

Hope this comes to Google Analytics Soon.

Last modified onMonday, 20 June 2016 12:46
Nikhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing". Over  the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics.

Starting career with paid search, Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for Myntra as Manager Analytics Nikhil is also conducts trainings on Web Analytics, Mobile Analytics and Digital Marketing.

 

Website: www.theniks.com/

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