Google Analytics Bulk URL Builder Spreadsheet Add-on

Google Analytics Bulk URL Builder Spreadsheet Add-on is 1st tool published by me and hope it helps marketers in saving their time and effort. Install Add-On from chrome store


I have used several URL builders and the it always felt counterproductive to tag one URL at a time when a typical web campaign needs several URLs to be tagged with changes in landing page, creative, audience, etc. I have been using a macro in excel to get over this challenge but Google Spreadsheet Add-On gave me a way to share the same functionality with others.


There are 7 columns in this tool, column 1 to 6 are input columns and column 7 is output column.


URl builder

Landing Page / Application ID: In this column landing page of your webiste (e.g. http:/.com/contact) or if you are running app install campaigns your application id. (e.g should be provided.

Source: In this column source of the campaign should be provided (e.g. Google, Facebook, email, etc).

Medium: In this column medium of the campaign should be provided (e.g. CPC, CPM, CPI, email, etc).

Campaign: In this column name of the campaign should be provided (e.g. Brand Campaign, xmas campaign, Deewali campaign, etc).

Content: In this column banner theme of the creative should be provided (e.g. beach, snow, discount, headline of text ad, etc).

Term: In this column keyword which triggered the click should be provided (e.g. {keyword} for AdWords).

Although only Source is mandatory its recommended to have at least Source . medium and campaign.

Destination URL: This is output which you can use in your campaigns as landing page. 


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AuthorNIkhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics. Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.

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