User acquisition and Life time user value are probably 2 most talked topics in analytics world at the moment. Google Analytics has pretty cool report for tracking life time value of user and not only for revenue but also for --
- Goal value
- App Screen Views
- Session Duration per user
- Sessions per user
- Transactions per user.
This feature right now is only available for Mobile apps and not for mobile web and can be accessed by navigating to Audience >> Lifetime Value.
Starting career with paid search, Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for Myntra as Manager Analytics Nikhil is also conducts trainings on Web Analytics, Mobile Analytics and Digital Marketing.