Google Analytics Tip of the day - Week Starting on Monday

Weekly reporting integral part of every job function and if you use custom reporting in GA you must have realized that default week in GA starts on Sunday while there are several organisations which follow a different convention of week starting on Monday. If you work for one of these organisations weekly reporting gets difficult as you have to download report by date and then collate this data for a week. 

But a small trick which can save a ton of your time is dimension called ISO Week of the Year. This will give you weekly data with starting day of the week as Monday.

iSO week


Nikhil Parachure

Nikhil is nothing short of "Swiss Knife of Digital Marketing". Over  the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics.

Starting career with paid search, Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for Myntra as Manager Analytics Nikhil is also conducts trainings on Web Analytics, Mobile Analytics and Digital Marketing.



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