Google Analytics Tip of the day – A Better way to compare dates

Comparing important metrics for diffrent time period plays a major role in understanding seasonality, product improvements, marketing campaign impact, and many more aspects of business.  Google analytics makes it super easy to compare metrics for diffrent dates with date comparisonContinue reading… Google Analytics Tip of the day – A Better way to compare dates

Google Analytics Tip of the day – Week Starting on Monday

Weekly reporting integral part of every job function and if you use custom reporting in GA you must have realized that default week in GA starts on Sunday while there are several organisations which follow a different convention of weekContinue reading… Google Analytics Tip of the day – Week Starting on Monday

Google Analytics Tip of the day – Attribution Model Comparison

In an omnichannel and omni-device world its practically impossible to attribute user actions to a particular marketing channel. Ever wonder which channel is working best as introducing channel and which is working best as conversion channel? Find out more atContinue reading… Google Analytics Tip of the day – Attribution Model Comparison

Google Analytics Tip of the day – Comparison With Similar Websites

Google Analytics Benchmarking allows you to compare important metrics for your website against other sites who have enabled benchmarking data collection. You can chose with what type of websites you want to be compared based on “Industry vertical”, “Country” &Continue reading… Google Analytics Tip of the day – Comparison With Similar Websites

Google Analytics Tip of the day – What UTM stands for?

There are 5 UTM tracking parameters(utm_source, utm_medium, utm_campaign, utm_content, utm_term) which most of us use regularly. While it’s easy to figure out what source , medium etc stands for; ever wondered what UTM stands for? UTM stands for Urchin TrackingContinue reading… Google Analytics Tip of the day – What UTM stands for?