Using motion charts and logarithmic scale in google analytics : Part 1

This is series on google analytics motion charts is going to cover everything about motion charts in 3 parts as below. Part1: Introduction to motion charts Part 2: Using and configuring motion charts Part 3: Using Logarithmic scales with motionContinue reading… Using motion charts and logarithmic scale in google analytics : Part 1

Understanding Sessions, Users, New visitors and Returning visitors in Google / Universal Analytics.

One of the most basic but most important logic of Google Universal Analytics is to understand how these  base metrics are defined. All other advanced metrics are in some way or other are dependent on these  metrics and If youContinue reading… Understanding Sessions, Users, New visitors and Returning visitors in Google / Universal Analytics.

Shopping Campaigns Report Google Analytics – A promising feature

New Shopping Campaigns report in Google Analytics is 1st step towards what could eventually turn out to be dream come true for optimizing shopping campaigns. Shopping campaigns have always been challenge from optimizing perspective because of minimal controls on searchContinue reading… Shopping Campaigns Report Google Analytics – A promising feature

Understanding Attribution Modelling in Google Universal Analytics:

Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.Wikipedia This is perfect definition of attribution especially in eraContinue reading… Understanding Attribution Modelling in Google Universal Analytics:

Customizing Channel Grouping Universal Analytics:

Channel Grouping Google Analytics: By default basic installation of your google analytics will give you channel groups which are defined below along with definition of each channel. Direct: Source exactly matches Direct AND Medium exactly matches (not set) OR MediumContinue reading… Customizing Channel Grouping Universal Analytics: