This is series on google analytics motion charts is going to cover everything about motion charts in 3 parts as below. Part1: Introduction to motion charts Part 2: Using and configuring motion charts Part 3: Using Logarithmic scales with motionContinue reading… Using motion charts and logarithmic scale in google analytics : Part 1
1st thing you encounter after logging in to an existing universal analytics account is a vertical tree menu of accounts properties and views. Before even talking about reporting, customization or advanced analytics it’s important to understand this tree structure andContinue reading… Hierarchy of account, property & View…In Google / Universal Analytics
One of the most basic but most important logic of Google Universal Analytics is to understand how these base metrics are defined. All other advanced metrics are in some way or other are dependent on these metrics and If youContinue reading… Understanding Sessions, Users, New visitors and Returning visitors in Google / Universal Analytics.
New Shopping Campaigns report in Google Analytics is 1st step towards what could eventually turn out to be dream come true for optimizing shopping campaigns. Shopping campaigns have always been challenge from optimizing perspective because of minimal controls on searchContinue reading… Shopping Campaigns Report Google Analytics – A promising feature
Attribution is the process of identifying a set of user actions (“events”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.Wikipedia This is perfect definition of attribution especially in eraContinue reading… Understanding Attribution Modelling in Google Universal Analytics:
Channel Grouping Google Analytics: By default basic installation of your google analytics will give you channel groups which are defined below along with definition of each channel. Direct: Source exactly matches Direct AND Medium exactly matches (not set) OR MediumContinue reading… Customizing Channel Grouping Universal Analytics: