What are UTM tags/parameters? Utm tags are url parameters which help Google Analytics understand origin of the session. There are five UTM tags which communicate with Google Analytics to provide information about origin of session. Campaign managers and marketers useContinue reading… How to Use UTM Tags – Meaning Of UTM Tags
Matt , Sunny and Raj are part of team blue while Ravi , Jimmy, and Murli are part of team red. While playing a soccer match team blue scores 3 goals and team red scores 4 goals and despite redContinue reading… What Are Google Analytics Default Channel Grouping Definitions?
Google Analytics was launched on Nov 14 2005 after acquisition of “Urchin Analytics” by Google. Since then Google Analytics has gone through a sea of change and is still adding new features regularly. As Google Analytics enters its teens hereContinue reading… Brief History Of Google Analytics 2005-2017
Recently a new settings under property settings was launched called “User Metric Reporting”. I tried to look for official documentation on this but could find very little documentation giving clear idea and use cases for this feature. In absence of documentationContinue reading… Enable Users Metric in Reporting Google Analytics
Google Analytics has recently released a feature called “Intelligence”, this feature allows users to ask questions in plain English and yet get answers in form of reports. This feature enables users even without knowledge of Google Analytics ability to mine data.
Following video is introduction to “Google Analytics Intelligence” , best practices to use this feature and some practical examples. Continue reading Introduction To Google Analytics Intelligence Reports
One of many Google Analytics mysteries is (Not Set) and (Not provided) as values. Both of these words sound similar and even have parenthesis for some odd reason. Although in this post we are going to understand differences and meaningsContinue reading… Difference Between Not Provided And Not Set
Google Analytics continues to find ways to make it easy for users without marketing or analytics experience to understand data and help them automate marketing campaigns. As part of this exercise Google Analytics recently launched Session quality (Beta) metric, thisContinue reading… Google Analytics Session Quality | Understand | Use | Decode
User level analytics assumes that a user will adhere to similar behaviour traits for the reporting period but when these users are city dwelling / office going humans can you really count on that? At least me and most ofContinue reading… Weekend / Weekday Comparison with Google Data Studio Calculated Field
Hungarian online measurement-veteran Zoltán Bánóczy started SUPERWEEK in the year 2011. The conference has been at a snowy Hungarian mountaintop and in the sun-drenched Jamaica. Since 2011 SuperWeek has come a long way and is now measurement industry’s premier digital analyticsContinue reading… SUPERWEEK Comes to India
With Google Adwords Tracking Template and Custom Parameters you can save a ton of repetitive work and improve your tracking by leaps and bounds. This video explains usage of Tracking template and Custom parameters with practical , real life examples.Continue reading… How to use Google Adwords Tracking Template and Custom Parameters