Google Analytics Session Quality | Understand | Use | Decode

Google Analytics continues to find ways to make it easy for users without marketing or analytics experience to understand data and help them automate marketing campaigns. As part of this exercise Google Analytics recently launched Session quality (Beta) metric, this metric helps users in understanding quality of the traffic without diving deep into data and also enables them to use build user cohorts for remarketing campaigns.

In this article we are going to understand how this metric can be used and also we will try to decode the formula of this metric.



Weekend / Weekday Comparison with Google Data Studio Calculated Field

User level analytics assumes that a user will adhere to similar behaviour traits for the reporting period but when these users are city dwelling / office going humans can you really count on that?

At least me and most of the people I know are completely different people on weekends when it comes to patterns of media consumption, buying, spending time, almost everything. These patterns are different for each segment and cohort.

The range is quite wide with some believing
“Weekends don't count unless you spend them doing something completely pointless.”
To others who think
“I hate weekends because there is no stock market.”


SUPERWEEK Comes to India

Hungarian online measurement-veteran Zoltán Bánóczy started SUPERWEEK in the year 2011. The conference has been at a snowy Hungarian mountaintop and in the sun-drenched Jamaica. Since 2011 SuperWeek has come a long way and is now measurement industry’s premier digital analytics conference. Now for 1st time it will be held in India at Hotel Novotel, Juhu Beach, and Mumbai between 5th - 7th January, 2017.

This year has an interesting line-up of distinguished international speakers like Charles Farina (USA), Craig Sullivan (UK), Kristoffer Ewald (Switzerland), Roberto Croci (UAE), Steen Rasmussen (Denmark) and Indian Speakers Chanpreet Singh (Times Internet Group), Vijay Anand (Sulekha) Kaveri Misra (Makemytrip), Vivek Singh, Ravi Pathak (Tatvic) and many more.

For more details and tickets check out official SuperWeek India Website.



How to use Google Adwords Tracking Template and Custom Parameters

With Google Adwords Tracking Template and Custom Parameters you can save a ton of repetitive work and improve your tracking by leaps and bounds. This video explains usage of Tracking template and Custom parameters with practical , real life examples.

How to use Google Adwords Tracking Template and Custom Parameters?

Google Analytics New Unique events and Unique Dimension Combinations -- Video

Google Analytics Deprecated a metric Unique Events During the month of Oct 2016 and also introduced another metric with same name. This video explains impact of this change. Along with this the video also briefly talks about a new metric Unique Dimension Combinations.


Google Analytics Bounce Rate V/s Exit Rate

Bounce rate and Exit rate are 2 metrics whose definitions and names often manage to confuse analysts and this is one of my favorite topics to talk about in my Google Analytics trainings.
Let's start by Understanding official definitions of both.

Bounce Rate: The percentage of single-page session (single page sessions / total sessions ) %

Exit Rate: The percentage of exits from the property that occurred out of the total pageviews. (exits / pageviews )%


Google Analytics Regular Expression Examples

Few years ago I was training a group of analysts on Google Analytics and when moved to topic of regular expressions one of the trainees casually mentioned that those strange symbols looked very irregular to be called regular expressions. 

What are regular expressions?

Regular expressions are equivalent of SQL queries for set of text rather than a relational database. In simple words you can use regular expressions to query text and filter patterns of the texts that you are looking for. 

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