Google Analytics Regular Expression Examples

Few years ago I was training a group of analysts on Google Analytics and when moved to topic of regular expressions one of the trainees casually mentioned that those strange symbols looked very irregular to be called regular expressions. 

What are regular expressions?

Regular expressions are equivalent of SQL queries for set of text rather than a relational database. In simple words you can use regular expressions to query text and filter patterns of the texts that you are looking for. 


Understanding New Users Vs Installs: Google Analytics for Mobile Apps


Why AdWords shows X conversions for a campaign and Analytics shows Y?
Why Facebook shows X conversions for a campaign and Analytics shows Y?
I have heard these type of questions more times than I have “Good Morning”

It’s a nightmare for analysts when two tracking systems report different metrics for same dimension and the nightmare gets even scarier with app analytics. Because often behavior analytics tools like google analytics are not enough to track app install sources and mobile measurement platforms like Apsalar, Apsflyer, Tune, etc. are used to track AppInstalls.  


Inside Google Analytics User explorer


What is it?

Google analytics finally launched user explorer based on anonymous client ids. As the name suggests it lets you explore activities at user level for your website or app. But before we dive deeper lets 1st understand the concept of user from perspective of Google Analytics. This feature visualizes user journey of every user on your website / App with appealing graphical interface.


Google Analytics Chart Types

One of my favorite quotes about data visualization is..

Numbers have an important story to tell. They rely on you to give them a clear and convincing voice. Stephen Few

One of the most effective ways of giving clear and convincing voice to data is by visualizing data in a way that shows insights rather than data itself.
In this article I am going to discuss data visualization opportunities available in Google Analytics.


Happy Hour Deals

Deals hanging over the head,

Cashbacks on bills to be paid,

Discounts on right adding to my plight

Coupons to my left and loyalty points amassed are kept

Lowest prices and free shipping

Dude my head is almost spinning

I crunch the numbers while my credt card enjoys

God I need to freedom from free so I look for happy hour deal


Google Universal Analytics - Calculated Metrics

This cool and much awaited feature is finally here for Google Analytics, calculated metrics is a feature which will save you time and effort to download reports and perform spreadsheet jugglery for metrics which are not predefined in Google Analytics.  These metrics most of the time are metrics which are not common across all organizations but are specific and important to each individual organization.  In a way you can term this as 1st step towards personalizing Google Analytics. 

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